Aesthetics Marketing Course Tip 2: Creating A Pitch
Once you have discovered your niche, you’ll now need to communicate your value and vision to the group. The challenge here is to succinctly state what you can do for your target audience, but with an eye for what distinguishes you from other practitioners vying for their attention.
A good pitch combines what + how + who; for example:
What = under-eye enhancement
How = non-surgical
Who = people with puffy eyes