An e-Learning Suite:
Zoom, webinars and e-learning were the flavour of 2020 with in-person interaction restricted. What did we learn? Well, people learn very effectively at their own pace and time and you’ll have your own unique absorption strategies. Furthermore, being able to learn online gives you an unparalleled ability to supplement your learning real-time with Google. A good e-learning environment shouldn’t just provide you with theory but also practical demonstrations; think of them as live conferences in your home. Due to the change in the way we interact you should expect to learn a vast amount online so that you can spend more time on the practice when you attend an in-person affair.
Think of Training as a Membership:
Considering the uncertainty around today’s world and market, the ability to stay sharp, whether you’re allowed to practice or not, is crucial. Enrolling in a training course that gives you a lifetime of access means that you’ll be able to refer to your learning at all times. Also, in true membership fashion, you should join a course that offers ongoing support and periodically updates learning materials so that the value you receive grows along with your career. We all know the importance of community in training courses; expect that to be built-in from a modern-day training course or programme.
Classes No Larger than 4 People:
At last, COVID restrictions may finally force training providers to only teach small groups! Not only is learning more intimate in such settings, they also provide greater opportunity to perform the most important aspect of such sessions: hands-on training. Too often, training sessions overfocus on theoretical technique, an unfortunate byproduct of too-large class sizes. Injection confidence is one of the biggest hurdles for students, who can only build that confidence with guided, one-on-one practical training. What’s more, the sense of community and support coming out of a small-group training is invaluable, especially in the increasingly competitive aesthetics industry.
Over-control of Your Models:
Good modern day training programmes should always seek to prepare students for real-world situations, at least as much as they teach technique. Within the world of Tear Troughs, a prominent flaw of most courses is that the models selected are “ideal” candidates, who often do not represent the majority of cases. The reality is that courses should teach delegates how to manage patients all along the spectrum, from “ideal” to “non-treatable.” By over-engineering the models at training courses, delegates often end up surprised, demoralised and uncertain when faced with patients who offer even slightly-more of a challenge than those on whom they trained. Often these situations lead to lost confidence and practitioners turning away patients at a higher rate than necessary.
Offer 1:1 Support:
A modern day training course is not complete without a 1:1 offering. Being a great injector comes down to muscle memory and time spent. One of the distinguishing features of my training courses is 1:1 injection oversight, which gives practitioners a chance to inject confidently under my guidance. Traditionally, courses have offered group practical sessions, but the opportunities for shadowing or even mentorship were few and far between. With industry competition higher now than ever before, giving all delegates a path to reasonably-priced, bespoke support should be a programme requirement.
Support Your Delegates’ Businesses:
Many centres sell a “holistic” training experience, but cease all interaction with delegates the moment they walk out the door. It is my belief that unless delegates receive ongoing support, there is a high chance that skills learned on the day may not be executed to the volume needed. The future of training courses will be to adopt what myself and others have begun doing: leverage established networks to support delegates in securing business. For some courses, that not only includes promotion or redirected customer traffic; an exemplary training center should specifically dedicate resources towards helping injectors stand out in a saturated market.
Practical Goodie Bags:
The days of branded pens and notepads in goodie bags should have come to an end a long time ago. In today’s climate, a premier training course should seek to provide delegates with functional resources that augment course learning objectives. For example, delegates of our Tear Trough Training Course receive topical eye cream samples that may be of interest to their patients, as well as a practical handbook of the most crucial points for practising tear trough rejuvenation. It should be an expectation that Aesthetic courses send delegates home with the tools and resources to take their practice to the next level. After all, training is just the beginning!
Whether or not you are a delegate looking to enrol in the right training course or the lead of your own, this article should give you insight as to where premier training courses are heading, with the emphasis on adding value in new and creative ways. As a delegate, be sure to commit your finances to a programme that can support you and provide more than just what you receive on the day. The race to establishing yourself in aesthetics is not short-lived–your education shouldn’t be either.
Article by Dr Uche Aniagwu MBBS BSc Msc
Founder of Dr Uche’s Tear Trough Training Academy
Dr Uche Aniagwu MBBS MSc BSc is one of the leading non-surgical under eye rejuvenation practitioners. He is the founder and clinical lead of the acclaimed Dr Uche Tear Trough Training Academy. In addition, Dr Uche is one of the resident injectors at Beyond Medispa, Harvey Nichols. A multiple time author and commentator on medical career development; Dr Uche has positioned himself as a thought leader in helping aesthetic practitioners separate themselves within an increasingly competitive industry.