The fascinating, and revealing, thing about those two statistics is their inextricable link. Fear of increased competition is directly correlated with a lack of confidence in effectively marketing oneself. But should we practitioners be more confident? The answer is no, for most, often because we make a crucial mistake. Many practitioners market themselves as businesses would, when our true value proposition lies almost entirely with our medical skills and knowledge. So in order to effectively market, and thus distinguish, yourself, you must apply strategies that play to those strengths and cement your status as a person of influence: someone with a transformational idea in their field of expertise. In doing so, you will separate yourself from other offerings and break competition driven price resistance, increase foot traffic, and open opportunities for multiple income streams.